A pain point we hear:
85-90%
of the audience is missed when sponsorship lives only at the venue.
Source: Wakefield Research
Great sponsorship is part art, part science. The art is the creative platform built from the partnership. The science is the data that shows it moved the business. Cause is the catalyst that connects the two. This is cause marketing with a sponsorship engine — a discipline we call cause sponsorship: strategy built around a credible cause and proven with data, not just a logo on a scoreboard.
30 minutes. No prep. No obligation.
The chain
01
The credible territory that enables a brand to tell a story audiences are more interested in hearing.
02
Emotion is the engine of memories. Connection is the mechanism which sows the first seeds of trust.
03
What’s remembered is what works. Recall is where awareness compounds.
04
Recall, relevance, differentiation, trust, preference, usage — measured end to end.
The creative is how you spark it. Measurement is how you prove it.
the proof
Fans who recognize a brand’s community commitment show meaningfully higher brand equity. Sponsorship recognition produces a ~2.5× lift in perceived community involvement. This is the edge cause creates, and it should be thoughtfully planned and leveraged.
Brand-equity lift when fans recognize a brand’s partnership — rising to 74.5% when fans see four or more partner assets. Sponsorship recognition directly moves equity.
Source: Wakefield Research — 2,000+ sponsorships · 2.4M+ fan observations · 2019–2025.
What we do
the blueprint
Evaluate opportunities. Define partnership roles. Negotiate for value. Build scalable platforms.
the catalyst
Identify credible cause territories that authentically fit the brand, which becomes the lever the rest of the work pivots on.
the art
Original, brand-led sponsorship experiences and creative that moves metrics, not just crowds.
amplification
Activation creates the moment; story extends it. Earned, owned, social — built for amplification.
the science
Awareness, recall, differentiation, trust, business outcomes. Diagnose, optimize, replicate the wins.
Any activation can make an audience feel something. We can prove what it returned.
BRANDS IN THE LAB
See what cause marketing can bring to your sponsorship.
30 minutes. No prep. No obligation.
